HUMANITY’S CODE
-
Newsy Brand Studio / Cincinnati Children's Hospital
-
Producer / Director / Camera Operator / Writer / Editor / Motion Graphics
-
(3) 7 minute documentary packages that aired nationally on Newsy / Scripps Channels including a special screening on WCPO Cincinnati.
-
350,000+ Complete Episode Views
123% Over Planned Target Impression
22% Increase in overall impression of brand
46% Increase in brand attribute "Is on the cutting edge of research."
As science continues to unravel the mysteries of the DNA double-helix, medicine is making incredible breakthroughs. This series uncovers the research and technology, creating therapies for disease, personalized medicine, and the role genomic data plays in aiding medical discoveries.
With the pop-culture hype and general misunderstanding DNA has today, this 3-part series will dispel the myths, simplify the science and share real-world stories impacting the lives of our most precious patients—children.
